Amazing Digital Rug Model Design

This is really an incredible digital rug. I'v found this video in YouTube so I don't know who designed this type of rug, any way it's a talent design of nontraditional  rug.

What are you thinking if you have one of this digital rugs ? what the color and effects do you hope to have ? and can we change these effects and colors any time we want ? these are the questions that I want to be answered.